Item: Google Ads
Rating: 8
Author: Aaron Henderson

Overall Satisfaction with Google Ads

Use Cases and Deployment Scope

Google Ads is being used in our organization for generating leads for our service related businesses. The owners believe strongly in using the search engine ads to increase visibility among folks googling for a specific service. This has been heavily used now for about 4 months, and the numbers have increased over prior months when this was not as heavy.

Pros and Cons

Pros

Allows for quick ad creation
Customization of ads is easy
Changing of ads is also easy - can be done in a matter of minutes

Cons

Increased functionality in terms of mobile changing
Better App function in being able to change copy from a phone
More ability to sent up search ads on a mobile device

Return on Investment

Our visibility has increased
Sales have climbed 14% over the same period the prior year
More potential customers are finding our business

Usability

This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.

Alternatives Considered

Google Ad Manager, Google Analytics and Meta Business Manager

I find the Google products easier to use, and with the ease of use it is quicker to get my message out in front of my customer. I think with the other platforms we have also tried (Meta) that the approval process is so much longer that if you want to get something out NOW when you need it to, Google is the way to go - because Meta cannot work that fast.

Key Insights

Do you think Google Ads delivers good value for the price?

Yes

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

Yes

Did implementation of Google Ads go as expected?

Yes

Would you buy Google Ads again?

Yes

Other Software Used

Adobe Acrobat, Adobe Campaign, Adobe PhotoShop

Likelihood to Recommend

When you want to get your message up, approved and in front of your consumer in a matter of minutes Google Ads is the way to go. Plus, with the features that so many potential customers are using that search engine first, it is opening up a world of opportunity for business to succeed.

Google Ads Feature Ratings

Comments

Please log in to join the conversation

Google Ads Has Improved