Item: Google Ads
Rating: 8
Author: Ash Shenker

Overall Satisfaction with Google Ads

Use Cases and Deployment Scope

Within my organisation, we use Google Ads to generate both brand exposure and acquire a high volume of leads. Through multiple Ad Campaigns and Ad Groups, we are able to target specific search terms that ensure landing page visitors and enquiries are relevant to the product and/or region we're promoting.

Pros and Cons

Pros

Campaign Targeting
Budget Control
Optimisation Startegies
Third-Party Account Access
In-Depth Reporting
Data & Analytics Integrations

Cons

User Accessibility & Experience
Streamline Campaign Creation Process
Custom Billing Thresholds

Return on Investment

Highest lead generation tool across our marketing channels
Largest contrubutor to revenue growth over the past 10 years
Assisted in driving 100% YoY growth in new market

Usability

It can be difficult at times to set up and optimise Campaigns with so many features available. Sometimes there are too many optimisation suggestions that can be overwhelming to understand and implement.

Alternatives Considered

Microsoft Advertising, Meta Business Manager and Instagram for Business

Google Ads remains at the top advertising channel within our business for both lead volume and revenue generation, whilst maintaining a reasonable cost per lead (CPL). Both Meta Ads and Microsoft Ads have a much lower CPL, those channels don't contribute as much revenue and lead generation.

Key Insights

Do you think Google Ads delivers good value for the price?

Yes

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

Yes

Did implementation of Google Ads go as expected?

Yes

Would you buy Google Ads again?

Yes

Likelihood to Recommend

Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.

Google Ads Feature Ratings

Comments

Please log in to join the conversation

Useful advertising too for high lead generation and revenue growth