Go-to advertising platform
April 29, 2019
Go-to advertising platform
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Ads (formerly AdWords)
Our marketing department primarily uses Google Ads to serve relevant ads to prospective leads via search. We do some display advertising, but it is only a small fraction of our budget and it's all related to remarketing. With Google Ads we can get to the top of SERPs when we don't have strong enough content to rank for a search term organically.
- Integrates seamlessly with other Google products (like analytics)
- Makes it clear how you can improve your ROI through more relevant content, better landing page experiences, etc.
- Continuously adding new features
- Not very clear how automated bidding works...could do a better job of illustrating exactly how automated bidding will outperform manual bidding.
- Quality Score metric is informative, but not always actionable. Google has taken steps to improve this by being more specific about how we can make our landing pages better, keywords more relevant, etc. But improvements we make aren't always reflected in the quality score.
- Google has had a positive impact on our ROI, because we can capture new leads and easily track the cost of leads to determine whether or not our advertising budget should increase or decrease.
- Also had a positive impact on ROI because for the most part, Google Ads is automated. Saves us time because we don't need a full-time employee to be monitoring our ads on a daily basis.
Google Ads interface is much nicer and way more fun to use than Bing, and Google obviously has a larger market share compared to Bing. That being said, Bing does provide us with good leads at a much lower cost, even if the volume isn't the same. Both Bing and Google Ads are necessary for us.