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Google Ads - the dominant platform in Search
Updated October 03, 2019

Google Ads - the dominant platform in Search

John Kobel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

We are a digital ad agency focusing on the New Car Dealership market. We manage the Google Ads accounts for approximately 175 clients. Clients submit their budgets and objectives to us and we set up, manage and maintain their Google Ads accounts to maximize their ROI on their ad spend in Google Ads. We manage Text Ads, Display Ads and Video ads for these Auto Dealership clients.
  • Allows for accurate budget spend on Pay per click advertising
  • Allows for easy management of client's accounts
  • Allows for targeted advertising in the digital space by focusing on Geography, Demographics, in market buyers and other types of parameters depending on the objectives of the advertising campaigns
  • Unfortunately, customer support has fallen by the wayside since Google has gone public. It is now outsourced to a foreign country where command of English is an issue as well as limited understanding of the Google Ads platform.
  • The platform was upgraded recently and now performs slower than it used to. This may not be an issue if you don't manage your account often, but larger accounts with higher budgets will spend more time on the platform performing the same tasks.
  • The Help Files need better organization and updating. A lot of the Help files are still showing how to operate in the old platform and need updating. The Help files also have a tendency to be too broad and not focused on one task or section of Google Ads. Finding answers to your questions can take a bit of time.
  • Using Google Ads has helped increase leads, sales, market share and profits for the clients we manage accounts for
  • Google Ads allows for very accurate tracking of Ad dollar ad spend in the search universe
  • Tracking leads and conversions, which in turn help us calculate ROI is very easy within the Google Ads platform
Google Ads is THE platform in the Search Advertising realm. They dominate market share and audience compared to any other platform. Although Bing can perform well, they just don't have the dominance in the marketplace that Google commands. If you want to capture Search Advertising Leads and Sales, you must be in Google and Google Ads is the only way to get your search ads in Google.
If you are going to do Search Advertising to promote your website, Google is the 600 pound gorilla in the room. If you don't spend money on Google for Search, you will not get the results you want. If you manage your account properly you can get a very good ROI. Results are easy to track and corrections can be made to your account based on the data Google Ads provides. Where Google is struggling is display advertising. Although Google has 90% of the internet covered, the platform does not make it as easy as other platforms to get your display ads in the right place at the right time. Lastly, everything Google tells you as guidelines must be taken with a grain of salt. They often toot their own horn but are not always looking out for your best interests. Ever since they went public, their focus is Return on Investor Dollars and not Return on Your Ad Dollars.

Using Google Ads (formerly AdWords)

10 - Sales and Digital Advertising - Google Ads is used in our organization by our sales team to research for sales presentations for potential new clients. Once a client is onboard, our Digital Advertising used Google Ads to manage the client's search ad spend to maximize the client's ROI and bring in more lead and more sales.
6 - Everyone in our Paid Search Department handles and supports Google Ads. Everyone on the team is Google Ads Certified so they have a thorough understanding of what Google Ads can and cannot do for a client. Client facing Account Executives need to generate report for clients, the Paid Search team is responsible for setting up and producing the reports for clients.
  • Manage Client's Search Ad Spend Budgets in Google
  • Manage Client's Display and Video Ad Spend Budgets in Google
  • Generate Reporting to determine ROI on Digital Advertising Ad spend