A must have PPC channel for modern marketing teams
September 18, 2019

A must have PPC channel for modern marketing teams

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

We use Google Ads on our marketing team. We're a two-sided marketplace and we use Google Ads to help with user acquisition on both sides of our market. It's a fairly inexpensive ad tool (if you know how to use it) and it's helped fuel our lead generation efforts for years.
  • Keyword targeting
  • Analytics
  • Ad attribution
  • Retargeting is a little complicated and it shouldn't need to be
  • More options for display targeting
  • Currently doesn't have a built in tool to build display creatives
  • Lower cost per lead
  • Increased MQLs
  • Fills up our marketing funnel
  • Higher blog traffic
Google is by far the best search engine ad platform. Bing is a little bit cheaper, but it only has about 10% of the user base so you're quite limited. Google is pretty easy to use and they can provide you with an account manager to get you started, so it's a no-brainer to at least give it a shot if you want more leads.
I think most tech companies can and should be using Google Ads. It takes some time to master the keyword targeting, but you can get users and traffic pretty cheap if you do it right. If you're a very high volume business with low value customers, then it might not make sense. But in most scenarios most companies can find a use case with positive ROI.