Item: Google Ads
Rating: 8
Author: Wilbert Kramer

Overall Satisfaction with Google Ads (formerly AdWords)

Use Cases and Deployment Scope

We use Google Ads internationally, mainly by our local digital marketing teams with help of agencies. First and foremost it is a marketing tool. We use it to get our YouTube campaigns visible to the right audience. It is an addition to our traditional TV advertising and oftentimes we run this simultaneously.

Pros and Cons

Pros

Cheap exposure, 5 € cent/view is a common metric in our campaigns which is comparable to the GRPs we are achieving
Detailed metrics
Targeted audiences

Cons

No visibility on actual in-store sales, it's hard to track this in EU countries
For wholesalers, not the best option

Return on Investment

More visitors to our webshop and more visibility for our products.
Cost investment with no real measurable ROI.

Likelihood to Recommend

If you do direct to consumer sales on a webshop, Google Ads is the best way to measure your marketing efforts compared to other ways of marketing. If you don't sell directly I would not encourage using it, since you don't know if your marketing dollars or euros are effective.

Comments

Please log in to join the conversation

Not recommended for wholesalers