Not recommended for wholesalers
August 28, 2019

Not recommended for wholesalers

Wilbert Kramer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

We use Google Ads internationally, mainly by our local digital marketing teams with help of agencies. First and foremost it is a marketing tool. We use it to get our YouTube campaigns visible to the right audience. It is an addition to our traditional TV advertising and oftentimes we run this simultaneously.
  • Cheap exposure, 5 € cent/view is a common metric in our campaigns which is comparable to the GRPs we are achieving
  • Detailed metrics
  • Targeted audiences
  • No visibility on actual in-store sales, it's hard to track this in EU countries
  • For wholesalers, not the best option
  • More visitors to our webshop and more visibility for our products.
  • Cost investment with no real measurable ROI.
If you do direct to consumer sales on a webshop, Google Ads is the best way to measure your marketing efforts compared to other ways of marketing. If you don't sell directly I would not encourage using it, since you don't know if your marketing dollars or euros are effective.