Item: Google Ads
Rating: 9
Author: Josh VanMeter

Overall Satisfaction with Google Ads (formerly AdWords)

Use Cases and Deployment Scope

Google Ads is one of the advertising platforms that we utilize for clients and for our digital marketing agency. This platform is the gold standard of search engine marketing, not necessarily because of the platform's tools, but primarily for the shear size and reach of Google itself. Allowing clients to find new potential customers based on search intent is a foundation of the digital marketing space.

Pros and Cons

Pros

Vast ad inventory and potential customer reach
Advertise to people intending to find answers to problems
Easy-to-explain platform makes client interactions easier

Cons

Steep learning curve
High competition
Highly variable costs

Return on Investment

Increased exposure and lead generation for clients
Provided transparency to the ad purchasing process
Allows highly granular analysis of ad performance

Alternatives Considered

Facebook for Business, LinkedIn Marketing Solutions and Twitter Ads

Google Ads aims to find new business prospects by connecting your relevant business to their search intentions, instead of targeting new prospects by their demographic characteristics, expressed interests or other traits. This allows a business to find new and unexpected prospects who still, in fact, express a desire for a business' services (even if they don't match a targeted persona).

Likelihood to Recommend

If your business solves problems for other human beings, and your business needs to increase how many people are aware of it (I believe I have just described 90+% of the business world), Google Ads is a platform that should be considered as you develop your business' marketing and advertising strategy.

Comments

Please log in to join the conversation

The 900 Pound Gorilla of Search Engine Marketing