The 900 Pound Gorilla of Search Engine Marketing
August 29, 2019

The 900 Pound Gorilla of Search Engine Marketing

Josh VanMeter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

Google Ads is one of the advertising platforms that we utilize for clients and for our digital marketing agency. This platform is the gold standard of search engine marketing, not necessarily because of the platform's tools, but primarily for the shear size and reach of Google itself. Allowing clients to find new potential customers based on search intent is a foundation of the digital marketing space.
  • Vast ad inventory and potential customer reach
  • Advertise to people intending to find answers to problems
  • Easy-to-explain platform makes client interactions easier
  • Steep learning curve
  • High competition
  • Highly variable costs
  • Increased exposure and lead generation for clients
  • Provided transparency to the ad purchasing process
  • Allows highly granular analysis of ad performance
Google Ads aims to find new business prospects by connecting your relevant business to their search intentions, instead of targeting new prospects by their demographic characteristics, expressed interests or other traits. This allows a business to find new and unexpected prospects who still, in fact, express a desire for a business' services (even if they don't match a targeted persona).
If your business solves problems for other human beings, and your business needs to increase how many people are aware of it (I believe I have just described 90+% of the business world), Google Ads is a platform that should be considered as you develop your business' marketing and advertising strategy.