Overall Satisfaction with Google Ads (formerly AdWords)
Google Ads has been an integral part of my marketing strategy. I've been using it for the last many years for the clients I manage. It helps in scaling business, increasing revenue, driving relevant traffic, and many more such benefits. For eCommerce clients, the Google Ads platform is really a boon. With the help of Google Ads, I've helped clients scale their business 2x revenue to 10x revenue in a year or two, and that's an amazing achievement for small business owners. For anyone who wants to go online and advertise their products, Google Ads should be the number one priority. It is also recommended to have a dedicated PPC executive handling Google Ads job and managing the day-to-day execution and optimization as sometimes it can be burdensome while looking into other business-related entities. Talking about reporting, it has several reports available at the campaign, adgroup, ads, and keyword level. One can easily get to know about audiences, demographics, auction insights, and many more reports available and can be scheduled to the mailbox that has access to Google Ads account.
- Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
- Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
- Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.
- Display network: I think it's the area where Google Ads really lacks. Most of the time, I don't see display campaigns performing. Maybe they need to look into it and get rid of spam websites over Adsense.
- Less control over smart shopping: Even though smart shopping usually performs well, it gives very low control for a user on it. We can't even see what's working inside a campaign, what audiences are performing well, and no search term report available.
- Google Ads App for Android and iOS also lacks most functionalities and needs strong improvement.
- Keyword planner
- Conversion tracking
- Linking with Google Merchant Center
- Shopping and search campaigns
- Smart bidding strategies
- Able to scale up ROAS for most businesses to 10x and more.
- Drive relevant traffic
- Increase brand awareness
- Advertise over YouTube is great for some clients.
- Microsoft Advertising (formerly Bing Ads) and Meta for Business (formerly Facebook for Business)
Google Ads is pretty strong when it comes to search and shopping campaigns. It's a great tool to target people who are ready to buy and actively looking for products we have to offer. On the other hand, Facebook has been a great tool for raising awareness, brand uplift, and view-through sales. This is also to be noted that Google Ads and Facebook ads together work best for a marketing strategy.
Do you think Google Ads delivers good value for the price?
Are you happy with Google Ads's feature set?
Did Google Ads live up to sales and marketing promises?
Did implementation of Google Ads go as expected?
Would you buy Google Ads again?
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.