A Review of Google Analytics
April 29, 2014

A Review of Google Analytics

Chris Osterhout | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

GA is being used to track the quantitative data about our website visitors. It informs traffic patterns and goal conversions. We also use GA to generate custom reports to share with the different business units internally as to how their website content is performing. This has been very helpful in getting the business group owners on board with content curation.
  • Quantitative Tracking
  • Robust Reporting
  • Click Tracking
  • Goal Conversions
  • It would be great if GA was able to send through the (not provided) keywords.
  • Provide more robust visuals of data reporting. At current the visuals are pretty bland.
  • Make the interface a little more intuitive.
  • It's free so the ROI is there instantly, although you don't own the data, Google does.
  • Once your custom reports are set up and configured, it helps with analysis efficiency.
  • It also helps track baseline goal conversions.
GA is OK for a free analytics platform and I think it bridges the gap between free and paid services. There are other really good and fairly complicated products such as Omniture that will give even more great metrics about your website visitors but you need to weigh the value of that data + cost of implementation against what value you will receive from it. Another good product to consider would be Web Trends but this is also not free.
Basically if you want to track traffic metrics, GA is a great solution. They are constantly advancing their free services to help you gain even more insight in to what your website visitors are looking at, where they are getting lost, and when they are dropping off. If you are in the market for a free analytics platform, GA is a great option.
GA works well for gathering raw traffic data. However, it is JavaScript based and will only transmit data on websites that allow 3rd party tracking. It is less appropriate in areas where you need qualitative metrics such as "who" the visitors are. For that type of tracking you will most likely need a Marketing Automation Platform (or similar).