Google Analytics: Delivering Day to Day Data
May 07, 2014

Google Analytics: Delivering Day to Day Data

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use it within the marketing department for two separate corporate websites. We mainly monitor Daily Visits, source of the traffic coming to the site (referrals), and what pages are being visited. It helps us measure the effectiveness of our marketing campaigns. Marketing is the only department to have direct access but we do hare the data with other departments. Google is also a client of ours.
  • Google does a good job of tracking visits to the website.
  • I love being able to see the source of the traffic.
  • Being able to see the behavior of visitors is also of benefit. What pages are people acutally seeing and spending time on?
  • I don't like that Google blocks keyword information for organic traffic. About 85% of the keyword information is 'not provided'. I am forced to go to other sources for the keyword information.
  • Improved the effectiveness of our marketing campaigns. We did away with some efforts because we were not seeing the results to justify the effort. Google Analytics allowed us to measure that effectiveness.
  • Boosted our reach. As we see that we are reaching into our regions, we are able to better focus our communications. GA allows us to see what geographic regions we have traffic from.
  • Increased our efficiency. We have one central location where we can reliably get most of our website analytics.
While we are starting to use a marketing tool, we will continue to use GA. It gives us far more thorough information at our fingertips.
I cannot think of any.