A lot of resources for free, but can't always provide the info requested
February 02, 2016
A lot of resources for free, but can't always provide the info requested
Score 8 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
We use Google Analytics to track traffic to our websites, identify segments (e.g. organic, referral, mobile/tablet), track conversion for various goals (lead collection and revenue), monitor use of new features, etc.
- Ability to track web traffic, attribute to sources & mediums.
- Ability to segment to view visitors by desktop, mobile, and tablet.
- Exporting reports in various formats for different use. Management likes easy to read PDFs, while marketing analysts prefer Excel data.
- So many features that it's hard to keep up.
- Sometimes difficult to dig into particular segments or criteria.
- Limits in automation of reports, such as time length (no way to set one start date & get automated reports on regular frequency, e.g. Year to Date report weekly, always starting on 1/1 and extending time each week.
- It could be better at showing flow/path through site.
- Increase in mobile traffic has driven decisions on mobile-friendly sites, and now move toward responsive website.
- Allow analysis of campaigns to determine which to keep, refine, pause.