Review from an account manager's perspective
February 02, 2016

Review from an account manager's perspective

Emily Janowski | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is used, day-to-day, by a specific department at our organization. The team, in its entirety, has access to our clients' dashboard, but does not necessarily have familiarity with all capabilities or knowledge.

Pros

  • The tool is very user intuitive. If you're not familiar with the tool, it's still fairly easy to navigate and understand.
  • The data provided simplifies things and makes it easy to understand.
  • When there are uncertainties, the documentation and self-service help provided by the Google team is great.

Cons

  • I've run into a few instances (more so with Google DFP) in which there have been updates to the platform itself, but documentation that sent me in a loop and didn't provide more thorough documentation on the changes.
  • Faster lead conversion
  • Streamlining content to make it easy to find; preventing circular user flows
The only times I can think of when Google Analytics might not be appropriate, is when trying to pull social media or metrics that are not captured by Google Analytics --- duh.

Beyond that, though, it is a great tool that offers valuable information if you have the team to support you in analyzing the data that's pulled and captured. Great insights can be made in terms of recommendations for the end product.

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