If You're Technically Inclined or Seeking A Free Robust Solution, Google Analytics May Be The Right Fit
February 02, 2016
If You're Technically Inclined or Seeking A Free Robust Solution, Google Analytics May Be The Right Fit
Score 8 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
As a freelance marketing consultant, I recommend using Google Analytics to track website activity. It helps us see how visitors are getting to the website, what they're doing while there there and how long they're staying. It is installed across my websites as well as most of my clients. Ultimately, the tool gives us metrics to see how effective our various digital marketing efforts are impacting our prospects and clients.
- It provides a depth of information and insight. There is more information than anyone could realistically harness themselves.
- It's easy to install and start using.
- It integrates into other reporting tools fairly easily.
- Spam traffic is a big nuisance and they've yet to really do anything about it.
- The reporting is clunky and hard to setup.
- Sometimes it more complicated then it seems it ought to be.
- Allows me to see where I am and how to get where I want to go.
- It illuminates what marketing efforts work well
- We can easily see what pages people are visiting on the website.
It's free and powerful so Google Analytics is going to be a top player. Where Google falters is the user experience. They're more technically oriented and expect people to operate in that way. Other similar tools that are better oriented towards the user are going to be stronger. On the flipside, they may be much less robust.