GoogleAnalytics is a complete necessity!
February 02, 2016

GoogleAnalytics is a complete necessity!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Our marketing team currently uses the Google Analytics platform, for analyzing our traffic and sources. It has been incredibly helpful as we push our potential partners and customers through the funnel.
  • Lowering our bounce rate.
  • Increasing our click-through rates.
  • Increasing our average session duration.
  • I would love to see an integration with platforms like HubSpot.. it is hard when the two numbers are so completely different.
  • Adding a capability to further back track clicks and see how they were brought to our page would be helpful.
  • Further parsing the demographics would be ideal in developing company personas.
  • We definitely have seen an increase in the lead conversion time with Google Analytics.
  • We see more customers that are looking through the site and have a longer duration on our site.
  • Time consuming to set up and familiarize, but easy to use going forward.
We use both in tandem to create an average traffic number based on the difference between the two.
This is the ideal platform to identify and track customers. We use this in board meetings, company presentations and to develop our NPS score.