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Google Analytics: Vital to e-Commerce success
August 17, 2016

Google Analytics: Vital to e-Commerce success

Tania Momin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

I work for a SaaS company where access to Google Analytics (GA) is given by the client to the marketing rep and the CSM. The CSM team uses GA data for quarterly business reviews (QBR). We also track goals, events and conversions on a daily/weekly basis.
  • Offers a wide range of reports plus the ability to export them in various formats for client presentations.
  • The ability to view a breakdown of traffic, such as, geographic locations and demographics.
  • Ease of use. Everything you need is right in front of you on the dashboard.
  • The failure to differentiate bots from real users, which causes inaccurate traffic counts.
  • Cannot see exact specifics on some metrics. For example, the ability to see which keywords visitors are using to find our clients.
  • Can be time consuming (negative)
  • It is free (positive)
I have been working in eCommerce for over 5 years now and strongly believe Google Analytics is critical for a successful e-commerce business as it helps identify which marketing channels/sources are most valuable at driving revenue.