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Google Analytics: The –almost–best analytics tool
June 25, 2018

Google Analytics: The –almost–best analytics tool

Daniel Murage | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Use Google Analytics to track views on website and determine the visibility that I gain with my website.
  • Shows the different regions from which users of your website are from
  • Shows time of day when users access your website
  • Shows what type of device users of your website are using, which is extremely helpful for the design process.
  • The graphs could use more color variation to show different data points. Currently, Google Analytics uses different hues of blue, which is fine, but this is repeated over different graphs, which could mislead users.
  • The mobile app is very compact. This is understandable given the small screen sizes of most phones, but I wonder if there is a better way to present the information in mobile devices.
  • Helped keep track of page visits
  • Helped focus website design on specific pages that are most frequented by users
  • Helped identify specific failing of website design and thus improve on them.
I haven't used any other Analytics tools.
Perfect for tracking marketing strategies, understanding where visitors of your site are from, what time of day they visit your site, and what pages they frequent.
Critical for user research and understanding where design might fail.