Invaluable, if you come in with clear focus.
June 22, 2018
Invaluable, if you come in with clear focus.
Score 9 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
We've used Google Analytics to set up and optimize sales channels for customers, we use Google Analytics to optimize our own website, as well we've integrated GA with our ETL & BI solution, OnMetric.
Pros
- GA tracks user behaviors wonderfully
- GA provides invaluable insights regarding the geographic dispersal of customers.
- Paired with embeddable click events, GA is an indispensable solution for website conversion optimization.
Cons
- The learning curve is steep.
- There are so many features, you really run the risk of information overload.
- There is little effort made to provide context, and so one must draw their own conclusions to drive actions.
- While very little in this world is truly free, the only real cost to using Google Analytics is time, from your PM's, your web admins, your engineers, your email admins, and QA analysts--but it is without a doubt time well spent.
- Because you run the risk of paralysis by analysis, one must pick their battles with Google Analytics. If you go in with a clear, concise set of objectives, and a competent technical supporting cast, you will succeed.
- On the reverse side of the same coin, if you come in without a purpose, you run the risk of getting bogged down in all of the information without immediate relevance, and you may just leave behind this treasure trove of invaluable analytics in search of said relevance.
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