TrustRadius
The best analytics solution for any website.
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July 09, 2018

The best analytics solution for any website.

Score 10 out of 101
Vetted Review
Verified User
Review Source

Software Version
Google Analytics

Overall Satisfaction with Google Analytics

Right now, we primarily use Google Analytics to measure and analyze our website's performance across digital marketing channels. Google Analytics is the best tool on the market - no other analytics solution can provide the insights into our website visitors and how they behave when they reach our site. Eventually, we plan on implementing Firebase Analytics, which is Google's solution for tracking mobile app analytics. It will be great to see and understand how our customers interact with our app.
  • Reporting is definitely a strong suit of Google Analytics. Data is useless if you can't interpret it, and Google makes data visualization very easy.
  • Google has a built-in Analytics Intelligence feature - what this does is provide actionable insights into your data without you having to do anything. Google can understand what your data means and make suggestions based on that data.
  • Another strength is that Google Analytics seamlessly integrates with all of Google's other products. The big ones for us are Optimize and Google Tag Manager. Being able to connect these services and use them in parallel with each other saves us a lot of time.
  • Google Analytics' integration with Salesforce requires you to be using the Google Analytics 360 suite, which is their paid version. This is surprising considering most GA integrations don't cost anything.
  • GA makes it easy for us to measure ROI on our different marketing campaigns by adding tracking codes to our URLs.
  • We can also set goals in GA (like a form submission) and then add a value to each goal to better track ROI.
  • Reporting in GA helps us prioritize different marketing channels based on a ton of different metrics (bounce rate, time on site, pages per session, etc.).
Google Analytics is a tool that anyone with a website or mobile app should be using. Whether it's a public facing site, an internal site, a customer knowledgebase, or an app in the Play Store - Google Analytics is perfect for helping you understand your visitors and users. The best part is that it's free with pretty much every analytic tool you could want.