Item: Google Analytics
Rating: 9
Author: Lisa Palombo

Use Cases and Deployment Scope

We use Google Analytics to measure specific KPIs related to our website and social media activity. For example, we recently completed a redesign of the website and the user experience, so we are tracking metrics like time on page, number of page visits, unique visitors and the blog roll very closely.

Pros and Cons

Ability to manipulate the time frame to see historical data vs present data
Percentage increase or decrease at a glance for important metrics
List of pages and how they are performing from a UX perspective

It can be hard to navigate at first.
The settings are cluttered and setting it up on your website isn’t intuitive - the script is often hidden
Sharing the dashboard with others should be easier and more clear

Return on Investment

Increases client retention
Aligns our team internally

Alternatives Considered

Databox

Databox allows you to manipulate GA data in a way that you want to see it represented. This is great when you’re working on behalf of several clients who need an end of the month or end of the quarter report.

Support Rating

I believe the setup and setting and ability to share should be much easier and less confusing for the average user.

Key Insights

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Likelihood to Recommend

It’s great for a high level overview of how certain parts of your business are performing. If you’re looking to dive deeper, you certainly can but it gets a little trickier to see data in that format. It does a great job at giving you a “state of the union” if you will.

The KPI King!

Software Version

Overall Satisfaction with Google Analytics