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The one stop solution for your sales, marketing and operational performance that even beginners can understand.
September 11, 2019

The one stop solution for your sales, marketing and operational performance that even beginners can understand.

Stephanie Erlita Arifin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Used by e-commerce department within our whole group as the obvious and worldwide accepted solution to measure traffic, sessions, sources of traffic, product/sales performance, sales versus actual sales, flow & journey of customers, user experience, cities performance, and site speed.
  • Reliable data on live views and users by time of day, day of the week. For e-commerce retail, it’s important to see which are the quiet or crowded hours.
  • Reliable data on audience behaviour & checkout drop rates.
  • Reliable data on traffic sources and which contributes the most revenue - you can determine where you can better allocate your money to.
  • Great AI insights - you can receive data you wouldn’t know you had within seconds of opening Google Analytics.
  • Google Analytics on the mobile app is not as complete or as easily accessible as on desktop.
  • Setting e-commerce goals is not easy and to this day I still don’t know what’s the actual use.
  • Could be better connected with Facebook Ads so we can see integrated, more insightful data.
  • Through Google Analytics, I am able to understand that my returning visitors are always rising steadily from just 5% to 15% now since I launched it 2 years ago, meaning these are people I should nurture if I want more loyal visitors.
  • We are a multi-brand e-commerce fashion site, and through Google Analytics I got insights on which brand page visits spiked the last few weeks/months, which brands are having a moment, and which ones need more attention. Without Google Analytics, I wouldn't be able to differentiate between this.
  • It's pointless for me to find specific performing products on Google Analytics. I can do it myself manually through Magento. It takes too much time and setting up.
After using Google Data Studio where I can read sales data much more easily, I prefer to read that daily rather than in Google Analytics.
When we were still beginners we were able to call the local Google hotline to ask for initial support and set up. After that, we never feel the need to ask support anymore because we have our own site performance consultant.

Do you think Google Analytics delivers good value for the price?

Not sure

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics again?

Yes

Well suited for a medium to large scale retail brand creating an e-commerce site for the first time who has large enough database to launch and some knowledge of how to handle big data (beginner/intermediate level on digital performance).

Not well suited for a small company/store who does not have enough data. If you have no expertise in setting up APIs or integrations, you will not be able to unlock the full potential of Google Analytics or will only be able to see the surface.