Great tool for all and plenty of features to explore
May 04, 2021

Great tool for all and plenty of features to explore

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is deployed across our entire organization. We have about 44 country websites and having visibility into our web traffic is everything. Google analytics helps you gain valuable marketing insight to how our content and pages are performing. We use all the web stats to drive change and improvement - which are deployed globally. I utilize a [Google Analytics] plugin so I am constantly reviewing metrics when i am combing our sites. See as there are thousands of pages, quick searches, friendly dashboards, and numerous tools and customizing to help direct editors to make improvements and address fixes.
  • Allows you to take a deep dive into how users are engaging with the website.
  • You can create custom goals and dashboards
  • You can also generate reports on all the metrics you desire.
  • All the tabs and options can feel overwhelming sometimes
  • There is a scale to climb as far as learning what all the lingo means. This is needed to understand the data and how to improve it - though they do define many terms
  • Reporting
  • Dashboards
  • Filters
  • Goal conversion tracking
  • Our organization's website continues to be the number source of qualified leads that our sales team closes. GA is in place to help assure that we continue to provide the best digital experience when they enter our site. We understand the places where we can make an impact on the business and other areas where we may have missed and need to improve.

Do you think Google Analytics delivers good value for the price?


Are you happy with Google Analytics's feature set?


Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?


Would you buy Google Analytics again?


It may be tough to find other analytical tools for web outside of Google Analytics that will have you covered as far as full insight to the performance of your website. Our organizations setup includes many users and multiple instances per each country. So definitely for a large organization, you will want to have GA setup and running.