Google Analytics is definitely a market leader. It's a must for all the growing businesses.
June 21, 2021

Google Analytics is definitely a market leader. It's a must for all the growing businesses.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

With Google Analytics, we are primarily tracking the inbound traffic on our website from different sources. This is being used across multiple teams in the organization. It gives us a clear picture of where we have to focus more. Google Analytics is the single platform for us where we can see the data for different UTMs we are using across different channels and campaigns. We also use it to create goals that resonate with our business objectives. We track the goals on Google Analytics and use these to optimize our paid media campaigns. It is simply an amazing tool for tracking and attribution purposes. We are also using it for reporting and automated dashboards, which give us real-time data and make it easy to make decisions.
  • Google Analytics helps you know where the traffic on your website is coming from. You know which campaign, whether paid or organic, is performing. You can get the real-time data of traffic on your website.
  • It allows you to create your own custom goals and track them. You can also use the same event/goals to optimize your paid media campaigns on Google Ads.
  • Google Analytics can be used to generate extensive reports and also to create real-time custom dashboards.
  • Using Google Analytics, you can change the attribution model to more accurately distribute the credit to different touchpoints that led to a conversion.
  • It takes time for a new person to get acquainted with the interface since there are so many options available. It can be confusing for the new user to navigate through the platform. The UI can be further made easy.
  • It takes time to get the support for any troubleshooting. It's not always available on chat/phone. Most of the time we have to rely on emails.
  • There are limited number of audiences you can create on analytics. For a large website with multiple verticals, they would need this limit to be increased.
  • Creating a funnel is still a mystery for many people. This is a feature many of the users are not leveraging. Google should make the setup process easy and also should make people aware through tutorials/guides.
  • Real-time tracking of the website visitors
  • Conversion tracking using UTMs, tags, etc.
  • Custom reports and dashboards
  • Data-driven attribution model
  • It has saved a lot of time for us since most of the important metrics can be accessed through one single dashboard.
  • After knowing which feature is not getting visitors and considering the bounce rates and average session duration metics, we have made certain changes to the website. We saw users started flowing in more.
  • It has told us at what time/day people are active on our website. This info made us plan our media activity accordingly and gave us good results.
  • Branch
I have used other analytics and attribution products, but Google Analytics is a leader in this category. It is effective; the free version is enough to solve most of the analytics-related problems for a growing business. The setup is smooth--all you need to do is install a tag on your site. Why I prefer Google Analytics over other products is it is backed by Google's machine learning and the attribution it follows is in resonance with other Google products. Also, there are so many metrics available here.

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This is amazing if you have to know about the traffic source on your website. Once the setup is done, it gives you real-time data of traffic on the website by different cuts like devices, geography, language, browser, network, etc. By analyzing this data, you can get to know which feature people are looking for. You can refer to user flow and it tells you how the visitors are navigating on your website. Also, once the UTM setup is done across different channels, Google Analytics can be referred to as a single source to see the performance of all UTMs. It is also quite a handy tool for event tracking.