Platform for all your analytic needs for your site
June 22, 2021

Platform for all your analytic needs for your site

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

In our workplace, different online and offline marketing teams use Google Analytics. It allows us not just to analyze different channels but also gives us insight into our end users. So far, it's helped our desktop team understand where the user drops off and how we can improve those drop-offs. Based on the data we analyze, we create content that allows us to retain users for a longer period of time and reduce drop-offs.

Pros

  • Captures all the data from our site
  • Measure campaign performance
  • Segmentation

Cons

  • Can be a huge learning curve for some if never used Google Analytics
  • Setting up an alert system is missing
  • Better interactive notifications in taking actions quickly
  • Conversion tracking
  • User segmentation
  • Behavior/Engagement (new vs returning users)
  • Benchmarking
  • Continuous analysis of users and improving our marketing initiates across multiple user acquisition channels
  • Adhoc reporting that allows us to share meaningful data with stakeholders to make informative decision
  • Goals tracking to understand how likely are our marketing initiatives helping us achieve the top line revenue
Some of the other competitors have unique features such as visualization easy to navigate dashboards without having to deal with overwhelming yourself with loads of information. Building customer profiles/personas.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics again?

Yes

Comparing to its competitors, Google Analytics has all the bells and whistles. Some components are missing in terms of customizations. Some of the other analytics platforms allow you to have a lot more customizations compared to Google Analytics. However, Google Analytics is great for tracking users in real-time to measure your acquisition channels for the basic needs. You can link Google Analytics to your Google Ads account to go further in analyzing data and getting a better insight into your existing users/new users for more advanced users. Conversion tracking is OK. It seems like it is a bit out of touch with reality, and the numbers seem to be overly inflated. Also, setting up Goals can be tricky per our experience.

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