A must have tool for digital marketers
January 29, 2020

A must have tool for digital marketers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics Premium

Google Analytics Premium is used by the whole group and locally by the digital department. It allows us to analyze web metrics of all our digital platforms with accuracy.


  • Accurate metrics analysis.
  • Personalized dashboards.


  • More trainings about features.
  • Case studies and templates of reports.
  • The cost is quite high.
  • Helps us to make better choices in terms of communication channels.
I don't know any competitor of Google Analytics Premium.
Not very reactive in terms of support. A faster answer would be appreciated.

Do you think Google Analytics 360 delivers good value for the price?

Not sure

Are you happy with Google Analytics 360's feature set?


Did Google Analytics 360 live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics 360 go as expected?


Would you buy Google Analytics 360 again?


It is suited for multinationals that have multiple websites to manage.
It could be not relevant for small companies where Google Analytics (free) could do the job perfectly.


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