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eCommerce Best Friend
January 24, 2020

eCommerce Best Friend

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics Premium

Google Analytics Premium is primarily used by our UA, product, and web developing team. It allows various teams to measure and track ROI, page views, interactions, conversions, and traffic from external channels. Easy access to data from other Google entities such as Google Ads. It allows us to gather data about your users and where they came from (search, referral, social, etc.) to optimize those channels then.
  • Track campaigns.
  • Well integrated with other Google products.
  • No explanation on why one page will have high exit rate vs others.
  • The UI can be a bit overwhelming at times.
  • Mainly to make better business decisions instead of guessing.
  • Good return on focusing on the keywords that the large set of users used to find us.
  • There are a lot of good alternatives out there for a fraction of the cost. Also, another good reason you might want to consider another platform is due to privacy concerns. I have nothing against Google, but Google collects a lot of data about users from various Google entities, they might not want you to think that. Still, it does become a privacy concern for some, then consider going with someone more sensitive around privacy issues. Not to mention Google Analytics Premium does not come cheap. It comes with a big price tag.
  • The overall objective for one is to track users so why burn a large amount of your budget on Google Analytics Premium and give Google additional data on users for them to use to target these users via other Google entities such as Google Ads. We choose Google Analytics Premium because that's what most folks around here are used to and know how to navigate through the UI, but there are other better alternatives out there.
Google Analytics Premium is widely known and used by most folks in various industries to gather insights on users along with getting a better understanding of their web analytics, conversions, and user interaction. Google has done just that with Google Analytics Premium. Over the years, Google Analytics Premium has become the #1 tool for marketers and other teams close to marketing. There's all sorts of customizations you can do with reporting and segmentation by cohort, channel, and conversions.

Do you think Google Analytics 360 delivers good value for the price?

Yes

Are you happy with Google Analytics 360's feature set?

Yes

Did Google Analytics 360 live up to sales and marketing promises?

Yes

Did implementation of Google Analytics 360 go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics 360 again?

Yes

Google Analytics Premium is great for anyone looking to track users and understand their click/interaction behavior, especially if you're an eCommerce site; you need Google Analytics Premium. The free version does the job done if your just getting started with your eCommerce business. As your traffic grows over time, you'll likely upgrade to the premium version to continue using Google Analytics. Google will require you to upgrade if your traffic volume suddenly becomes high.