Google Search Console - finally updated!
May 04, 2018

Google Search Console - finally updated!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Search Console

I've used Google Search Console for all companies I worked for. It's a great FREE tool for tracking keyword positions, impressions, clicks and CTR and other metrics for your websites. The good part is that the ranking data is coming directly from Google (while ALL other tools pull it through Google's API).
  • Rankings tracking for pages and keywords on Google.
  • Impressions, clicks and CTR tracking for separate keywords and pages on Google.
  • Comparing rankings, impressions, clicks, and CTR for different time periods.
  • It shows information about recent Google and GSC updates on the graph.
  • They used to have a limitation on how far back you can go with data (the limitation was 90 days), meaning you couldn't see data from 100 days ago. However, the new version (I think it's in Beta now) doesn't have this limitation anymore.
  • Also, it's not possible to group keywords and pages and track performance for groups. Tools like Conductor Searchlight have this function.
  • I'd say there is no business in the world that had negative ROI from GSC, since it's completely free, super easy to implement and has a great value for people with a brain. All of the companies I worked for in the last 10 years were using it and all of these companies had positive ROI.
Usually, I use multiple tools and GSC is the first on my list along with Google Analytics since both of these tools are free and are sufficient for monitoring, analyzing and managing digital marketing for a small business. However, there are some limitations to these tools like backlink tracking, the grouping of keywords and pages, or tracking traffic in other search engines like Bing, Yahoo, Yandex or Baidu. That's why some marketers choose to add paid tools like Ahrefs, Majestic, SEMRush or Moz to their arsenal.
Great starting tool for any small to mid-sized business. It provides all internal SEO information that you need, including on-site improvement suggestions and backlink information (on top of the most popular functions like positions and click tracking).

Google Search Console Feature Ratings

Backlink management
SERP ranking tracking
Page grader
Site audit / diagnostics
Site recommendations
Local SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools