Google Search Console (Google Webmaster Tools) - An Essential Part of Every Website.
December 11, 2018

Google Search Console (Google Webmaster Tools) - An Essential Part of Every Website.

Dragan Nikolic | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Search Console

Google Search Console and Google Webmaster Tools are being used by our marketing department. Verifying and analysing the data from Google Search Console is the first step in client acquisition.

You get the overview of your website's heath. This tool shows you major issues about the website and based on its findings your marketing department can create an SEO strategy.
  • Get alerts about issues and learn how to fix them.
  • Understand how Google sees your website.
  • Optimize your website using AMP, mobile usability and rich snippets.
  • Optimize your content with search analytics.
  • UI/UX has recently changed and not for the better.
  • The new Google Search Console relies on the old version, so sometimes you don't get all the data, unless you switch back to "old view."
  • New Google Search console is not as fast or reliable as the old version and often shows issues when there are none.
  • Optimizes the crawl budget so it saves you money on server time/load.
  • Gives you UI/UX optimization tips so it improves your conversion rate and increases revenue.
  • Optimizes your content for the right set of keywords, so you can reach more people and extend the volume of targeted traffic.
  • The negative thing is that it sometimes shows very limited data when it comes to offsite metrics, such as inbound links so if your website is penalized (Penguin), then you wouldn't know which links did that, and you need to pay for other tools and agencies, which is a shame, since Google knows all your inbound links it just chooses not to show them.
Google Analytics is a complementary tool to Google Analytics. Where Google Analytics deals mostly with people, their interaction and content on your website, Google Search Console deals with technical aspects, sitemaps, robots.txt files and website indexation.

I believe linking the two Google products is the way to go if you want the complete image and access of your website performance on the web.
Claiming your website properties and verifying Google Search Console is the first thing any webmaster/owner/SEO should do. By doing this you get a window into Google's world and SEO algorithm.

If you're a startup company, you should do this to find out which keywords get you traffic and optimize your website for those, so Google Seach Console helps your content.

If you're an SEO agency, you should ask for GSC access to check the overall health and fix major SEO issues, etc...

Google Search Console Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Site recommendations
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools