Item: Google Tag Manager
Rating: 9
Author: Niall Totten

Use Cases and Deployment Scope

Google Tag Manager is being used by a few departments to deploy marketing, UX, affiliate and other tags. The main business problem it solves is autonomy to deploy tags without requiring a code release by IT.

Pros and Cons

Built in support for numerous tags
Scalable for Enterprises
Community support

Synchronization between staging and production environments
Improved assistance with workspaces

Return on Investment

Very positive ROI by improving visitor acquisition through DM tags
Autonomy to deploy UX focused tags.

Alternatives Considered

DC Storm

Google Tag Manager has a better UI, better community support, and better out of the box tag support.

Other Software Used

Bazaarvoice Conversations, Google Analytics Premium, Qubit

Likelihood to Recommend

Best suited for the deployment of high profile digital marketing tags.
Less suited to deploy bespoke tags.

Solid Tag Management solution

Overall Satisfaction with Google Tag Manager