Organize your Tracking Scripts with Google Tag Manager
January 22, 2018
Organize your Tracking Scripts with Google Tag Manager
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
Google Tag Manager is currently being used in our marketing department. We manage multiple organic sites and we also manage landing pages where we direct traffic from our PPC campaigns and display ads. Google Tag Manager allows us to better organize our tracking scripts that we include on all our sites and manage all our tracking scripts from a single console without having to modify our sites.
- Tag Manager allows us to insert the tag manager tracking script on our website once and we are able to manage all tracking scripts we need for our site from the Tag Manager console. The benefit is we don't need to make website changes every time we modify our tracking scripts since this is done through the Tag Manager console.
- Tag Manager provides us the ability to create various rules straight from the console.. For example, we can trigger our conversion tracking scripts to fire only when visitors convert on our site.
- Tag Manager allows us to create custom events. For example, we can create a rule that reports the frequency and list of all outbound links clicked from our site.
- There is a learning curve on how to properly use Tag Manager and its many features. You will have to test any rules and events you create to make sure they are implemented & tracking correctly.
- GTM has had a positive impact on our business objectives. When managing multiple websites with many different tracking scripts, GTM has helped us organize, track changes, & implement our tracking scripts across all our sites in a standard way.
I have not worked enough with Adobe Analytics to provide a comparison between GTM and Adobe Analytics