Great tool, but you'll have to invest time in learning how to use it.
December 12, 2017
Great tool, but you'll have to invest time in learning how to use it.
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
We use Google Tag Manager to monitor our website traffic and gather insights about our visitors. The whole organisation is using it and we are upgrading our current website alongside implementing GTM. It solves several problems. Firstly, it helps us get to know the demographics and behaviours of our visitors. But then we can also set goals to track visitor journeys throughout the site.
- As it is connected to other Google services, it is easy to integrate and connect to them.
- The interface is much simpler than it used to be and there is a lot of help online if you need guiding through the process.
- It stores your usage data, so it is easy to keep track of what changes you have made.
- It is quite easy to tell where you have gone wrong if something is not working.
- You have to be relatively tech-savvy to use it.
- There are other tools available which make it easier to run experiments.
- Keywords are missing in the search console due to privacy issues. Which is good as a consumer, but not for a marketeer.
- It has improved conversion.
- It has improved traffic.
- It has helped us to design our website.
- It has helped us work out which copy performs best.
- Mixpanel, Heap, Hotjar, UsabilityHub, SEMRush, WhatUsersDo, Owler, SAP Crystal Reports and SimilarWeb PRO
Google Tag Manager is naturally the first one to implement as I use Google Analytics. However I do use the others too as they provide functionality that GTM doesn't. But you do also have to pay for some of these functions. I use these tools for growth hacker marketing, so whilst I would love to have a tool that does them all, I am realistic and know that it's a big ask. I would rather have several products do what they do well than one that does a mediocre job of providing several functions.