Tag Manager is great!
July 27, 2018

Tag Manager is great!

Dylan Redd | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

It is used in my department. We use Google Tag Manager to handle any third-party integration with our clients' websites, such as AdWords or Facebook. Tag Manager keeps all tracking codes and implementation clean and organized, and keeps the code off if the site so it loads faster.

Pros

  • Well organized and easy to see what has been created
  • We can manage all of our clients accounts from one dashboard
  • Easily integrates with other Google services

Cons

  • There is a steep learning curve when it comes to learning how to set up and integrate different services.
  • The help tips are vague and unhelpful
  • We are able to get websites set up and tracking quickly, so we can focus on growing their business
  • Tag Manager is free to use
Tag Manager is great for any website, especially if you are integrating a variety of different services into your website. When using tag Manager you don't have to dig through code to figure out where a snippet of code is hiding. It is all organized and labeled.

Google Tag Manager Feature Ratings

7.7
Tag library
8
Tag variable mapping
7
Ease of writing custom tags
10
Rules-driven tag execution
Not Rated
Tag performance monitoring
5
Page load times
8
Mobile app tagging
10
Library of JavaScript extensions
6
Tag Load Rules ()
Not Rated
8.0
Event tracking
8
Mobile event tracking
8
Data distribution management
Not Rated
Universal data layer
Not Rated
Automated error checking
Not Rated
TMS Architecture ()
Not Rated
Not Rated
Role-based user permissions
Not Rated

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