Item: Google Tag Manager
Rating: 8
Author: JC Matthews

Use Cases and Deployment Scope

I'm using Google Tag Manager across my whole website. It allows me to track all the data points for managing customer acquisition cost as well as determining how good a specific campaign is doing and what expectations on a monthly basis I should be looking for on each specific product that we offer. Since we offer several different insurance products (around 10) we're able to use Google Tag Manager to tag each specific link that a customer may click through in order to purchase a product.

Pros and Cons

Google Tag Manager allows you to track specific links very well
Google Tag Manager allows you to track clicks on HTML data such as forms
Google Tag Manager allows you to have multiple triggers for specific tags

Better training on how to use the product

Return on Investment

Google Tag Manager has allowed me to increase my commissions from partners by 30% just this year.
Google Tag Manager has also allowed me to track data to get real numbers for the expectations of my monthly revenue

Other Software Used

Ahrefs Site Explorer, Thrive, Google Search Console

Likelihood to Recommend

Google Tag Manager is well suited for service and e-commerce businesses scenarios like tracking specific data especially for specific products tracking click-through rates as well as sales. I will say is less appropriate if you don't have a large number of things to track or a much smaller business is starting off you might want to try and outside tracking system because it is extremely complicated.

Tag Your Money Manager

Overall Satisfaction with Google Tag Manager

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Other Software Used

Likelihood to Recommend

Google Tag Manager Feature Ratings