No more need to use a dev team to install a conversion pixel!
July 27, 2018
No more need to use a dev team to install a conversion pixel!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
We have a bunch of different websites under our organization's umbrella, and we have Google Tag Manager installed on all of them. As marketers, we really enjoy the freedom that Google Tag Manager allows us to be able to implement or make changes to existing javascript tags and pixels, without needing to get our dev team involved. The preview mode that Google Tag Manager has, allows us to see how various tags will affect our site before they are published live.
- Google Tag Manager is a great container to keep all of your various .js tags and conversion pixels organized, and in one place, which keeps your code clean on your website.
- Google Tag Manager has a very robust and accurate firing trigger system, allowing you to quickly and easily set filters on when you would like certain tags to fire, and on which pages. You can even set the order in which tags fire, in case one tag requires the data of another.
- I really enjoy the Preview Mode, which allows you to see how your tags will interact with your website in a staging environment. It even spits out a URL that you can send to stakeholders who do not have GTM accounts, which lets them see the preview experience as well.
- We had some issues with "page flicker" when we would use GTM to implement our A/B testing software. According to the testing software knowledge base, they said it was due to Google Tag Manager supporting synchronous loading.
- The biggest ROI we have seen is not needed to use valuable dev resources to do simple code implementations.