Item: Google Tag Manager
Rating: 9
Author: Justin Angelson, Digital and AI Solution Expert

Use Cases and Deployment Scope

We use Google Tag Manager for our own businesses, as well as client businesses so simply the creation, implementation, and optimization of remarketing/retargeting and other tracking pixels in one place, across all channels. Once deployed inside of their specific containers, it's easy to make any changes needed, quickly and then deploy them fast.

Pros and Cons

Separate containers for different sites and different pixels on those sites
One consolidated dashboard and login to manage multiple properties, containers, and tags
Ease of use and access

There is a little bit of a learning curve to get GTM up and running, even with a tech background.
There interface could be a little more user-friendly.
The interface could be more clearly labeled upfront to make sure it's super easy to tell what's what.

Return on Investment

The most positive aspect of using Google Tag Manager in our business is that it lets me or my marketing director actually create and implement tags and pixels quickly an without having to touch much if any code. Keeps our developers focused on more complicated taskings.
Google Tag Manager is super fast to make changes and updates to all of the tags and containers, across many channels and properties. It saves a lot of time, and if time is money, by the transitive property, it saves money too.
Google Tag Manager makes it more simple and effective to onboard marketing contractors because Google Tag Manager, being part of Google's offering is pretty ubiquitous in its use across the world.

Alternatives Considered

Hotjar

Hotjar is a little different animal but is still very useful in terms of tracking. I think using Hotjar along with Google Tag Manager can provide additional levels of insight into user behavior and optimization opportunities that might otherwise be missed. I think these tools more complement one another rather compete with each other.

Other Software Used

Zoho CRM, Pipedrive, Proposify

Likelihood to Recommend

In general Google Tag Manager is well suited to help marketing professionals manager their tracking pixels for Adwords, Analytics, Remarketing, and other tracking pixels, easily and in one place. It lets you get the tags/pixels created and deployed live onto the websites without having a lot of time taken up by any coding or development professionals.

Google Tag Manager - Ideal Solution for Cross Platform Tags & Pixels

Overall Satisfaction with Google Tag Manager