Overall Satisfaction with Google Trends
Google Trends is used by the sales and account management functions at my organization as a way to stay on top of what is hot and trending in the neighborhood, allowing the sellers to keep their fingers on the pulse of what the market is interested at the given moment.
- Constant refreshing throughout the day
- Aggregated results across various categories of interest
- Ability to search trends
- A little more context as to how long a certain topic is trending
- Ability to sort trends by state, not just country
- More granular information on trends (i.e. specific members of Trump's administration, rather than the broader topic)
- It has allowed me to relate with my clients more.
- I was able to know about a company sale before others in the marketplace, making me more knowledgable/trusted as a partner.
- Allowed me to pre-empt certain spending trends via seasonal trends (i.e. healthcare searches spike towards the end of Q4).
Google Trends and Open Web Analytics are both similar and different. While both products allow a user to track the popularity of a given webpage or search term, Google Trends is more effective in providing content and suggesting trends. Furthermore, I liked the ability to use Google Trends in a browser vs. having to download the software for Open Web Analytics.
Google Trends is best suited when looking for what is the hottest topic in a given area. As a seller, it is extremely valuable to stay on top of trending topics, whether it be industry-specific or rather information to fodder prospects with. Google Trends is a great way to stay ahead of the game.