Best bang for your buck webinar platform
June 18, 2021

Best bang for your buck webinar platform

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with GoToWebinar

We use it for all our demand generation webinars with our customers and prospects. It's only used in our marketing department at this time. Outside of demand generation webinars, during COVID we also used it for our virtual events and hosted a few networking events on it as well. In the future, we are considering using it outside of demand generation webinars now that we have seen success in other avenues.
  • User-friendly setup
  • Automatic feature to record
  • Seamless polling setup and execution
  • Look and feel could be updated
  • Faster record to download speed post webinar
  • Be able to personalize the landing page more
  • Helped us reach our MQL goal for the quarter with generating leads from webinars
  • Closed opps due to webinars have far beat the cost of the platform
  • Brand awareness in our virtual events on the platform has lead to a stronger position in our industry
I would say in general it is a pretty user-friendly platform. It is pretty different from other ones in the market today, so it had a little bit of a learning curve when I first started using it. But once you get the hang of it and where everything lives, it's easy to use.
I would say it's middle of the road. It's definitely on the cheaper end, especially compared to ON24. But, you get what you pay for. If you are looking for a simple, easy-to-use platform, then GoToWebinar is the way to go. But if you are looking for something more complex with more features, there are better ones in the market right now.

Do you think GoTo Webinar delivers good value for the price?

Yes

Are you happy with GoTo Webinar's feature set?

Yes

Did GoTo Webinar live up to sales and marketing promises?

Yes

Did implementation of GoTo Webinar go as expected?

Yes

Would you buy GoTo Webinar again?

Yes

It's best for demand generation webinars, in my opinion. It allows for many attendees to be able to easily join. I also love the integration with Marketo, as it makes it 10 times easier to set up, promote, and track all through the seamless sync between the two platforms. One area where it doesn't make sense to use is general meetings; I believe Zoom or GoogleMeet are better suited for that.

GoTo Webinar Feature Ratings

Audience polling
9
Q&A
8
Dashboards
7
Data exportability
7
High quality audio
8
Mobile support
8
Participant roles & permissions
9
Confidential attendee list
10
Branding options
6
Integration to Marketing Automation
10
Calendar integration
8
Record meetings / events
7
Slideshows
8
Event registration
8