TrustRadius Insights
GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing …
Overview
What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man,…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
65 people also want pricing
Alternatives Pricing
What is BuzzSumo?
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by…
What is Audiense?
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes & affiliate links a breeze. GRIN provides a comprehensive reporting dashboard, a custom report builder and gives detailed analytics on the user's creator programs from the campaign level down to the individual creator level. DTC brands can use GRIN as a creator management platform to support rapid growth & scale.
GRIN Features
- Supported: Discovery & Recruitment
- Supported: Relationship Management
- Supported: Communication
- Supported: Activations
- Supported: Product Seeding
- Supported: Content Tracking
- Supported: Payments
- Supported: Analytics
- Supported: Ecommerce Integrations
GRIN Screenshots
GRIN Videos
Influencer Marketing Software Comparison (GRIN, Meltwater, Dovetale)
How the GRIN platform works.
How ABLE uses GRIN to manage product seeding (gifting) campaigns.
GRIN Integrations
GRIN Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Comparisons
Compare with
Reviews and Ratings
(95)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing influencer partnerships. Users have successfully utilized GRIN to streamline all aspects of their influencer marketing efforts, from tracking product stipends and revenue to analyzing key performance indicators related to influencer campaigns. With GRIN, users have been able to establish partnerships with a large number of influencers and track the return on investment of these collaborations individually and as a whole. This has proven especially beneficial during major events like Black Friday sales, where GRIN enables users to organize campaigns and leverage partnerships effectively, resulting in maximum ROI. Additionally, GRIN simplifies the process of reaching out to both new and existing influencers, eliminating the need for influencers to create an account or sign in. Users have also appreciated the prompt and supportive customer support provided by their dedicated support representative. By replacing multiple tools and manual processes like spreadsheets, Shopify, Gmail, and PayPal with a single software platform, GRIN saves users valuable time. It facilitates easy organization of creator lists based on performance across different social media platforms, simplifying the management of influencer campaigns. Furthermore, GRIN supports influencer marketing at scale by providing features such as creator categorization, influencer gifting, campaign organization, content collection, budget management, payment tracking, and reporting. Although users have found the search feature in GRIN less accurate for finding new creators, they consider it a valuable platform for managing influencer programs and achieving growth for their businesses.
Users commonly recommend the following improvements and strategies for using GRIN for influencer marketing:
- Upgrade and modernize the interface to enhance user experience.
- Allocate dedicated resources by dedicating a good percentage of work hours to using GRIN and having a dedicated person on the team to monitor and work with the platform.
- Seek support and training by arranging training sessions and follow-up calls with the GRIN agent for assistance. Users also find value in the support provided by GRIN's team, recommending users to ask lots of questions and take advantage of their expertise.
These recommendations highlight the importance of upgrading the interface, allocating resources, and seeking support and training for successful influencer marketing management with GRIN.
Attribute Ratings
Reviews
(1-25 of 46)Companies can't remove reviews or game the system. Here's why
August 25, 2023
GRIN deceived us
Score 1 out of 10
Vetted Review
Verified User
I wish there was a place for screenshots. They sent us "influencers" with 0 followers, 0 posts, with animal pictures for a jewelry brand.
December 18, 2022
Grin product review.
We selected Grin because of its much larger influencer base. That being said, changes to Meta soon after we onboarded have made that pool much smaller.
December 14, 2022
GRIN- An excellent tool for all-in-one influencer management!
We have used both Everflow and ShareASale to manage influencer partnerships.
ShareASale:
ShareASale:
- Has a clunky interface/isn't user friendly.
- Communicating with partners is more challenging.
- ShareASale takes a % commission off of every attributed order.
- Does not offer any content tracking/UGC capture.
- Is not a user-friendly platform/requires much more technical know-how.
- Offers robust reporting and ability to customize payouts.
- We have experienced some attribution loss issues with the platform.
- Does not offer UGC/content capture.
December 12, 2022
GRIN - 5 Stars
GRIN has been the most user-friendly influencer management software I have come across benefitting both the brand and the partner we onboard. The content tracking has been more accurate, the Shopify integration has been a HUGE win as well. No other platform I've come across has been so easy to use and provides every touch point you would need for your influencer program.
November 29, 2022
GRINNING IS WINNING
We looked at:
FOHR as well as many other small and new platforms and GRIN by far was more advanced, user friendly, and easier to implement. GRIN was not just good for the short term, but I know will continue to support me and my team for the duration of our program.
FOHR as well as many other small and new platforms and GRIN by far was more advanced, user friendly, and easier to implement. GRIN was not just good for the short term, but I know will continue to support me and my team for the duration of our program.
September 01, 2022
Influencer (Marketers) Look NO Further!
I was looking around at Dovetale, which connected with Shopify, and although it may be an easy connection because it's within the Shopify website, it isn't as user-friendly. It also doesn't offer the same hands-on experience from the GRIN team, 24/7 customer support, or bi-weekly calls with your direct contact. It just doesn't feel like it's worth it to me for the "convenience."
Although I have not used any other platforms that are direct competitors of Grin I have chosen to use Grin and not try other ones based almost solely on the level of customer support and overall knowledge of my customer success manager.
August 30, 2022
GRINning from ear to ear!
August 25, 2022
GRIN is the best!
It's the easiest platform to use and I've used 3 others, ultimately canceling all and going with GRIN exclusively.
August 25, 2022
Influencer Coordinator
- AspireIQ and Meltwater Social Influencer Management (Klear)
The user experience is much better on GRIN. It is much easier to learn and operate than other platforms.
August 25, 2022
GRIN will make your life so much easier!
June 14, 2022
GRIN User for 5+ years
I've used GRIN in 4 different roles across different products/services and is still my favorite among all the options.
May 10, 2022
GRIN is the #1 Influencer Marketing Platform
Score 9 out of 10
Vetted Review
Verified User
Previously, I used an in-house platform for campaign management that my agency had created. It was honestly very good but not available for use by other brands besides the agency. GRIN is the closest platform I've found to my previous agency's platform.
May 03, 2022
Easy Organizing with GRIN
Not applicable because GRIN is the first platform I've used for Influencer Marketing. Previously, I was only using Excel sheets and emailing through Outlook for influencer marketing. I'm glad to be able to use GRIN to scale our influencer platform and it has saved a lot of time when it comes to working with influencers.
May 02, 2022
Grin is the ultimate influencer marketing tool!
Grin is very user-friendly, and has all the features you need to meet all your influencer goals.
April 29, 2022
Best software to scale influencer marketing and make $$$
- Markerly and Current
GRIN was the best fit for our company. We felt like the ability to identify influencers that were best fit for our company was best through GRIN, so we felt like we could best scale with GRIN. Campaign set up and tracking was most easily done. And as far as price goes is very competitive.
April 23, 2022
GRIN all day EVERYDAY! I'm a die-hard GRINfluencer!
Score 10 out of 10
Vetted Review
Verified User
GRIN has the most features I've seen compared to any other platform and their customer support and resources are unmatched!
March 25, 2022
GRIN has been so great for us!
March 23, 2022
GRIN Keeps our Marketing Team Organized!
GRIN provided way more functionality and overall felt like a much more thorough platform.
March 22, 2022
GRIN - I'm Smiling From Our Success
I've used custom platforms and demoed Strawberry Socials. The custom platforms aren't relevant to compare because they were only partially made for influencer marketing, but I found Strawberry Socials to be fairly comparable, but the sales and integration team sold me on Grin.
March 22, 2022
Great Onboarding + Streamlined Processes and Communication = More Time To Grow Our Influencers!
March 18, 2022
All we do is GRIN, GRIN, GRIN - No Matter What!
We've been very happy with the Grin experience as it lets us invest in own our influencer relationships. We can always tap outside agencies for quick support and additional amplifications within their community, but our North Star is to create the best authentic 1-1 relationships with our community
March 18, 2022
Love using GRIN!
We haven't looked at other products because we were so happy with Grin!
March 18, 2022
Go with GRIN
We chose GRIN because it is the most encompassing tool that we explored. We used other tools that each provided individual value, but having it all under one roof has been extremely helpful. We don't have to do multiple searches, multiple report exports, multiple spreadsheets, and more. It has provided us with a comprehensive view of our efforts.