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Influencer Marketing Made Easy : Use GRIN
March 12, 2022

Influencer Marketing Made Easy : Use GRIN

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with GRIN

We use Grin from ideation to execution of influencer marketing - from creating a campaign, doing discovery and outreach, and finally making payments. It's an all-in-one solution that allows us to find the best partners for our brand as well as scale the program. It also allows us to easily report on the success.
  • Influencer discovery.
  • Campaign execution.
  • Tracking influencer campaign ROI.
  • Paying influencers.
  • Influencer outreach management.
  • Whitelisting capabilities.
  • Time saved with influencer communication.
  • Time saved with influencer discovery.
  • Payment management for influencers.
  • Tracking ROI on influencer campaigns and partnerships.
I've used AspireIQ and Mavrck before - AspireIQ doesn't connect to email and has a limited number of influencers to work with. GRIN can source anyone on the internet vs. AspireIQ which influencers have to sign up to be a part of. Mavrck is most similar to Grin, but it is much less user-friendly. I think the tools in Grin far surpass it.

Do you think GRIN delivers good value for the price?

Yes

Are you happy with GRIN's feature set?

Yes

Did GRIN live up to sales and marketing promises?

Yes

Did implementation of GRIN go as expected?

Yes

Would you buy GRIN again?

Yes

If a company wants to successfully run an influencer marketing program, use Grin. There isn't a program out there like it to run things from discovery to execution. The only real case I could see it not being advisable for is if companies were only working with huge, celebrity, or macro-level influencers. Those types of collaborations need to be done with better contract creation.