Item: Groove, a Clari company
Rating: 10
Author: Gretchen Barton

Overall Satisfaction with Groove

Use Cases and Deployment Scope

Groove is awesome! It's used at my company to track our sales efforts, to support mass mailing campaigns and to consolidate our workflow. It's used exclusively by the sales department, though I could easily see its use expanding across the larger organization. The business problems it addresses are the ability to track what we're doing, to help people remember who they contacted, to see if our prospects opened their emails and when and how frequently they opened them, and to help us manage our reach out efforts based on interest and engagement rates.

Pros and Cons

Pros

Mass Mailings - Unbelievable. When you're reaching out to everyone and their mother, Groove helps you keep track of your work in the most intuitive way ever!
Reporting - Not only will you be able to track who you reached out to and when, you'll be able to see who is most interested/engaged with your communications and will be prompted to reach out to those folks first!
Integration - You're able to consolidate your workflow, working directly out of Groove, because of its sync with Salesforce and with your email. You can easily import and tweak contact information, push your notes right into Salesforce from the platform and engage with your sales information quickly and easily.

Cons

FWIW, Groove is INCREDIBLY responsive to client requests and has done a lot of tweaks in the past based on client suggestions, so with that in mind, the only thing that I recall wanting and not having when I last used Groove was being able to import LinkedIn contacts (without their email or phone) and tracking reach outs to them over LinkedInmail. That was pretty much it.

Return on Investment

Groove helped me bring on new and big clients, largely due to the fact that it kept my communication and reach-out strategy on point. If I hadn't had Groove, it would have been much harder to track my efforts and see an ROI.

Alternatives Considered

Yesware

Compared to Yesware (which I do love), Groove is a more fully integrated and comprehensive sales tracking platform. Yesware provides a lot of detail in terms of the exact moment folks are opening your email (which I do love), but lacks the mass mailing features which really take the Groove experience to the next level.

Other Software Used

Zoom, Google Hangouts

Likelihood to Recommend

Groove is incredibly well-suited to sales and marketing that's tracked in a CRM. When you have folks who are reaching out to a large variety of people and seeding the market, there's nothing else like it that's so responsive and intuitive and easy to manage. In terms of scenarios where it's less appropriate, I imagine situations in which there was no value in knowing when people opened your email and/or you didn't need to keep track of when you last reached out to folks en masse, you wouldn't need Groove.

Groove Support

Support Rating

It's outstanding. Very easy to get the developers on the line and helping you. They are genuinely curious and interested in improving their platform for their users - they're super sincere and kind and lovely. Absolutely LOVE THEM.

Groove, a Clari company Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None

Bug Resolution

Yes - Yep! It was only an hour before the bug was resolved. Super responsive, super smart team.

Exceptional Examples of Groove, a Clari company Support

I mean - it's hard to choose which time - the founder himself gets on the line of these customer support video calls and helps field questions and support. They did a workshop for my team to help us better understand how to use groove and they were so responsive and helpful! Really great people.

Comments

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Groove keeps me feeling groovy!