Good Little Product
Overall Satisfaction with Groove
Groove is being used by our sales team (SDRs, AEs, and our Sales Opps Manager) to track email activity back to Salesforce, sync Salesforce & Google calendar, and allow more proactive email engagement, by tracking email opens so reps can follow up real-time.
Pros
- Templates - easy to use, team really loves them.
- Open tracking is helpful for engagement.
- Logs email quickly & accurately to Salesforce.
Cons
- Doesn't sync tasks from Salesforce, only events.
- When creating an event in Salesforce, invites the contact/lead, even if you don't want to.(For our demos, we attach the event to the Salesforce object, but only invite the AE, not the prospect.)
- Activity & notifications are seen by clicking into the Chrome extension, which is a small icon in the toolbar. I wish it were more prominent.
- More accurate data when tracking data on touches to win.
- More efficient engagement since we know email will be reliably tracked.
We switched to Groove from Cirrus Insight, which was extremely unreliable & buggy. We also demo'd Ebsta, but my sales team preferred the user experience Groove offered; they found it smoother & a more natural integration with Salesforce and Gmail.

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