Overall Satisfaction with Groove
Groove is being used by our sales team (SDRs, AEs, and our Sales Opps Manager) to track email activity back to Salesforce, sync Salesforce & Google calendar, and allow more proactive email engagement, by tracking email opens so reps can follow up real-time.
- Templates - easy to use, team really loves them.
- Open tracking is helpful for engagement.
- Logs email quickly & accurately to Salesforce.
- Doesn't sync tasks from Salesforce, only events.
- When creating an event in Salesforce, invites the contact/lead, even if you don't want to.(For our demos, we attach the event to the Salesforce object, but only invite the AE, not the prospect.)
- Activity & notifications are seen by clicking into the Chrome extension, which is a small icon in the toolbar. I wish it were more prominent.
- More accurate data when tracking data on touches to win.
- More efficient engagement since we know email will be reliably tracked.
We switched to Groove from Cirrus Insight, which was extremely unreliable & buggy. We also demo'd Ebsta, but my sales team preferred the user experience Groove offered; they found it smoother & a more natural integration with Salesforce and Gmail.