Item: Groove, a Clari company
Rating: 10
Author: Andrew Reese

Overall Satisfaction with Groove

Use Cases and Deployment Scope

Our sales team gets quite a few inbound leads, so we use this as a quick and streamlined way to connect with the new leads and manage follow ups. It's a really easy way to quickly put different leads in the appropriate "flow" (it's basically a mini email campaign) in order to connect with them.

Pros and Cons

Pros

Mass emailing
Great Gmail and Salesforce integrations
Quick and easy to add users to flows on the fly

Cons

It would be helpful to have an easier way to execute all of the flows at once instead of going through each one individually
Has some great features within the SFDC integration, but it could use some additional sorting options

Return on Investment

Increased customer engagement
Increased productivity (takes a lot less time to send emails)
The insight tool provides great analytics into what's working and what's not

Alternatives Considered

I've used Hubspot in a limited capacity and I like how Groove makes it a bit easier to do off-the-cuff emails blasts

Support Rating

I haven't had many issues and they were always resolved in a timely manner

Usability

It is pretty intuitive and easy to use. Searching and browsing can be a little cumbersome once you have a lot of flows created, but it's still easy to use

Key Insights

Do you think Groove, a Clari company delivers good value for the price?

Yes

Are you happy with Groove, a Clari company's feature set?

Yes

Did Groove, a Clari company live up to sales and marketing promises?

Yes

Did implementation of Groove, a Clari company go as expected?

Yes

Would you buy Groove, a Clari company again?

Yes

Other Software Used

Salesforce Lightning Platform (formerly Salesforce App Cloud), G Suite

Likelihood to Recommend

Groove is great for sales teams and marketing teams at startups, but it might be harder to manage with large companies/teams. It's great for setting up several different flows for different types of scenarios and doing the initial outreach, which is all I've used it for, so I can't really speak to what it can't do.

Comments

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Great email tool for sales teams