Item: Groove by Clari
Rating: 8
Author: Verified User

Overall Satisfaction with Groove

Use Cases and Deployment Scope

I use Groove to prepare and send out email and phone campaigns. It also helps give me reminders to follow up and helps me automate this process. I love that Groove can synchronize with Salesforce and log my emails and call notes. The Groove flow reminders are very helpful but it is a bit annoying that I cannot modify a Groove flow once I add people to it unless I change each individual email.

Pros and Cons

Pros

Logs emails and phone calls with my CRM; the sidebar can help me easily see any recent activity with clients
Sends out reminders for next steps in a Groove flow or emails that have not been followed up with; I get a daily reminder from Groove about all my flows in action, how emails were sent out and opened, and what next steps are actionable

Cons

It is very frustrating when I have prepared a Groove flow and added my intended audience before realizing I want to add something or change the wording but I have to start a new flow or change the individual emails

Most Important Features

Tracking/logging emails and phone calls
Automated email campaigns and cadences
Follow up reminders

Return on Investment

Definitely increased productivity through automated sending and removal of bounced contacts
Improved customer satisfaction and relationships through follow up reminders and logged activity
Increased revenue by enabling contact to broader audiences

Usability

Groove's interface is very user friendly and easily syncs with my CRM. This makes it easy to log my calls and emails and also take notes. The side bar is also of great help during a call or when writing an email as you quickly view recent activity. It is easy to prepare Groove flows but I wish it was easier to modify templates or emails once contacts have been added. Furthermore, it would also be nice to be able to import contacts from one flow into another.

Key Insights

Do you think Groove by Clari delivers good value for the price?

Not sure

Are you happy with Groove by Clari's feature set?

Yes

Did Groove by Clari live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Groove by Clari go as expected?

I wasn't involved with the implementation phase

Would you buy Groove by Clari again?

Yes

Other Software Used

Google Sheets, Microsoft 365 (formerly Office 365), AwsQuality Salesforce Services

Likelihood to Recommend

Groove is well suited for more directed and smaller-audience campaigns. The follow-up reminder is more helpful for these types of campaigns because it is not overwhelming. While it is still great for broad-audience campaigns as it automates the sending of emails every minute and you can also schedule send to avoid having your emails considered spam, the sheer number of reminders you get from Groove afterwards can flood your inbox.

Comments

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Groove-y Automated Customer Contact Platform