Groove has been a major improvement in the scalability and efficiency of my workflow
November 03, 2022

Groove has been a major improvement in the scalability and efficiency of my workflow

Nick Lorenzo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Groove

We use Groove for targeted outreach to prospects at key accounts. Groove enables us to conduct this outreach in a scalable, user-friendly and intuitive way that maximizes our productivity. Its easy integration with Linkedin and ability to add "other actions" in a flow help with multi-channel communication which has been a great asset. Groove also allows us to update our database frequently, as it is very easy to fix bounced emails and update job titles, etc.


  • Outbound email campaigns
  • Manage bounced emails
  • Scale campaigns in an efficient replicable way to save time


  • Could use more features/options to customize your use of Groove/style
  • Scalable flows and campaigns
  • Ease of workflow and flexibility to save time/centralize tasks
  • Increased productivity in carrying out campaigns, leading to more activity and more engagement with our prospects. I've booked more meetings as a result.
Overall, Groove is VERY user friendly especially compared to previously used tools (Cirrus Insight). I would just love some additional features/customization options. Somewhere they can improve is the template selection window within your inbox, as it can be hard to navigate the various templates/names.
We used Cirrus Insight before Groove. We switched to Groove as it is far more user friendly -- allowing me to scale my campaigns more efficiently, saving me time.

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Groove is well suited for SDRs and BDRs that conduct outbound communication via email and linkedin specifically. While I do not use this feature personally, it is my understanding that Groove is also a great asset for cold-calling of prospects as they have steps for that as well.


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