Great for Product and E-Commerce Teams
October 08, 2021
Great for Product and E-Commerce Teams
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Heap
[It is] used by [the] product [and] marketing departments. At a high level, it is used for funnel analysis, conversion/drop-off analysis at every step, impact analysis of new features on a page/or to the funnel, A/B testing analysis (integration with Optimizely), finding optimal [conversion paths], measuring clicks, [and] user segments analysis to see how different users perform for the same funnel or conversion path.
Pros
- Conversion and drop off analysis [is done well].
- [Being able to have] quality assurance [for] a new feature, [being able to] see what users do next, [and] measuring its impact [have been helpful].
- Funnel data is presented well.
- Filters are particularly useful when looking at specific users.
- Creating events on the fly without development.
Cons
- [I would appreciate it if it could] expand on filters [by] adding IP addresses [and] page URL filter in a funnel.
- [I would like more] help [in] understanding why [Google Analytics] marketing data is different from Heap.
- [I would appreciate] better visualization of dashboards [and] more customization.
- Conversion rate increment
- AOV increment
- UX optimization
Heap's better at retroactive tracking, easy events set up, easy creation of reports, and easily bringing data downstream.
Do you think Heap delivers good value for the price?
Yes
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
Yes
Did implementation of Heap go as expected?
Yes
Would you buy Heap again?
Yes
Comments
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