Overall Satisfaction with Highspot
Highspot is used primarily on the sales and marketing teams. We're using it as a sales enablement tool to help reps better understand the impact that our materials have on people we're interacting with. Rather than aimlessly creating content and hoping it works, Highspot enables us to be more targeted in our approach and focus on what is consistently resonating with people vs. what isn't.
- Targeted tracking of materials (ie if I send a 4 page PDF and my contact looks at pages 3/4 the most, I have insight into this and I can be more prepared on follow up calls to discuss materials from pages 3-4).
- Easy to use interface.
- Integration with Outlook.
- The whole process of uploading a material and creating a pitch can seem cumbersome at times. But it's worth it.
- Seeing team-wide statistics on open rate/materials most viewed would be super helpful.
- Legitimately no negative impact for me.
I don't know any Highspot alternatives. This is the platform I've always used and I don't foresee making a switch anytime soon.