Automated Social Media Marketing
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November 25, 2019

Automated Social Media Marketing

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Hootsuite has been a saving grace for our corporate marketing department, as well as to our employees who manage social media accounts for our clients. Rather than having to post the same content on each social media platform individually, our employees can streamline their social media planning and set up content posts through Hootsuite to be posted at designated times and dates to all platforms simultaneously.
  • Hootsuite provides real-time analytics so you can see how your social media campaigns are performing, at a glance.
  • Hootsuite sends out emails with reports on how well each platform's posts are performing and updates on engagements, follows, shares, etc.
  • Hootsuite could allow more control on how posts can be edited per each different platform. Such as having different content highlights that perform better on different platforms, such as switching up videos for photos or an article or vice versa. One post format isn't always best suited for every social media platform.
4 - Our corporate marketing coordinator utilizes Hootsuite to mainstream our social media activity. The capabilities that Hootsuite has allow her to plan out a calendar of content and schedule the best times for each post to deploy on each social media account. Rather than dealing with posting relevant content each day, she can work on preparing content for upcoming months and campaigns while social media content is still regularly being posted. The other employees who use Hootsuite in our organization value those same capabilities for scheduling social media content for their clients.
  • Hootsuite has had a positive impact on individual employee's workloads.
  • Using Hootsuite to plan and post to our social media accounts has created more time for our employees to generate new, unique content.
Hootsuite is well suited for any company, brand, or organization that has a social media presence. Rather than worrying about staying active on each social media account, posts can be easily planned, designed, managed and deployed from one single platform. It always builds a sense of consistency across all social media accounts & helps deliver content where people will see it.

Hootsuite Feature Ratings

Boolean keyword searches
10
Filtering out noise/spam
10
Sentiment analysis
10
Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
10
Content optimization
10
Workflow management
10
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
10
Lead generation
10
Content marketing
10
Paid media management
10
Campaigns and promotions
10
Twitter
10
Facebook
10
LinkedIn
10
Google+
10
Instagram
10
Pinterest
10
YouTube
10
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
Role-based user permissions & privileges
10
Mobile access
8