Great tool for small businesses
August 06, 2021

Great tool for small businesses

Amey Hellen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Hootsuite is used within the marketing department at BB&J Commercial, as we are trying to build our brand presence and gain more clients online. For us, word of mouth works really well for us but we understand the importance of digital communications and how having an online presence is detrimental to the business. This tool allows us to create and schedule content when we want and how we want, as well as monitoring the results of our posts which is extremely important when trying to measure how our profiles are growing.
  • Scheduling - You can schedule unlimited posts meaning you can schedule far in advance if you do not want to spend too much time on your marketing
  • Time Management - You know when posts are going live through the publisher bar, so then you know when you need to schedule another post
  • Metrics Monitoring - As a business who is trying to grow their online presence, having the ability to see our metrics in one place is really handy!
  • Pinterest - We cannot currently access Pinterest, according to Hootsuite the account is already added to our profile, but when I go to schedule a pin it says the account is not connected.
  • Posting - Sometimes Hootsuite does not remind me on time when a post needs to be published which can be slightly inconvenient
  • It would be nice if you could preview your post on the grid (Instagram) like Later.com, so then you can arrange your posts to make it look more visually pleasing
  • Time and Effort - Having Hootsuite has reduced time and effort on Marketing. Content never needs to be over thought and with this tool I can create content and recycle it later down the line if need be.
  • Data - We have seen our presence grow online and seen our SEO drastically improve!
  • ROI - We have not spent an awful lot on our marketing but we have already seen our money be made back from all the amazing clients we have gained through social media
  • Later
I selected Hootsuite as I could manage more profiles on here. I like how you can get GIFS and other images if you decide not to upload your own imagery. If I remember rightly, Later does not offer that. There are some elements from Later I would like to see on Hootsuite such as the preview function where you can see posts on an Instagram grid
Hootsuite have been as helpful as they can be, although I always lose connection when I try and use the customer support which is annoying.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

[Hootsuite is] good for organizing when you want particular posts to go live and can visually see what posts are being posted where and when. It is not great for Pinterest if you want to post a lot, I still have not been able to access Pinterest yet.

I love how when you are scheduling you can tag people in the posts still, making it easier when publishing the posts.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
8
Broad channel coverage
8
Content planning and scheduling
9
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
Not Rated
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
9
Facebook
9
LinkedIn
9
Instagram
9
Pinterest
1
YouTube
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
10
Competitor analysis
8
Role-based user permissions & privileges
Not Rated
Mobile access
9