Great tool for small businesses
August 06, 2021
Great tool for small businesses
Score 8 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Pro
Overall Satisfaction with Hootsuite
Hootsuite is used within the marketing department at BB&J Commercial, as we are trying to build our brand presence and gain more clients online. For us, word of mouth works really well for us but we understand the importance of digital communications and how having an online presence is detrimental to the business. This tool allows us to create and schedule content when we want and how we want, as well as monitoring the results of our posts which is extremely important when trying to measure how our profiles are growing.
Pros
- Scheduling - You can schedule unlimited posts meaning you can schedule far in advance if you do not want to spend too much time on your marketing
- Time Management - You know when posts are going live through the publisher bar, so then you know when you need to schedule another post
- Metrics Monitoring - As a business who is trying to grow their online presence, having the ability to see our metrics in one place is really handy!
Cons
- Pinterest - We cannot currently access Pinterest, according to Hootsuite the account is already added to our profile, but when I go to schedule a pin it says the account is not connected.
- Posting - Sometimes Hootsuite does not remind me on time when a post needs to be published which can be slightly inconvenient
- It would be nice if you could preview your post on the grid (Instagram) like Later.com, so then you can arrange your posts to make it look more visually pleasing
- Time and Effort - Having Hootsuite has reduced time and effort on Marketing. Content never needs to be over thought and with this tool I can create content and recycle it later down the line if need be.
- Data - We have seen our presence grow online and seen our SEO drastically improve!
- ROI - We have not spent an awful lot on our marketing but we have already seen our money be made back from all the amazing clients we have gained through social media
- Later
I selected Hootsuite as I could manage more profiles on here. I like how you can get GIFS and other images if you decide not to upload your own imagery. If I remember rightly, Later does not offer that. There are some elements from Later I would like to see on Hootsuite such as the preview function where you can see posts on an Instagram grid
Do you think Hootsuite delivers good value for the price?
Yes
Are you happy with Hootsuite's feature set?
Yes
Did Hootsuite live up to sales and marketing promises?
Yes
Did implementation of Hootsuite go as expected?
Yes
Would you buy Hootsuite again?
Yes
Comments
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