Item: Hootsuite
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Hootsuite is being used by the social media team to facilitate managing posting content and scheduling posts on seven channels in a time-efficient fashion.

Pros and Cons

The dashboard with a preview of the final post and warnings about image size minimize trial and error.
Scheduling posts to multiple channels at one time is convenient.

I find it easier to monitor and reply to engagement on each individual platform rather than in the dashboard.
If I need to edit a post after it has appeared, that must be done on the individual platform.

Return on Investment

It has allowed us to blast out content.
We were able to have teamwork using this tool.

We were happy with this product and did not extensively compare it in the field to competitors and are not looking for other solutions although we do hear from time to time of what other solutions other pros have tried or are exploring.

Support Rating

The interface is pretty intuitive and we have seldom if ever, needed to access support, and when we did, it was responsive and sufficient.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

It is well-suited to announcements, especially when a single graphic will work across platforms in terms of dimensions. It is less well-suited for posts in which more wording would be helpful since those could be done directly on Instagram, LinkedIn, or Facebook (Twitter has a character limit).

Happy with Hootsuite for Managing a Small Social Media Team

Software Version

Overall Satisfaction with Hootsuite