Item: Hootsuite
Rating: 10
Author: David Wilson

Use Cases and Deployment Scope

Gathering and presenting all of our social media output to one easy-to-access and navigate dashboard, allows all sales teams members to promote the business and services with speed and ease. Detailed analytics provide the data to pinpoint information sent out at the right time to the right audience.

Pros and Cons

Shared content easily accessed in one place on a user friendly dashboard
Scheduled content for pinpoint promotion
Management overview of social media

Management of content for each selected SM platform - Automatically convert to more than one post if the original content is too large - too many pictures or characters
Push forward suggestions to help optimise your account and user experience

Return on Investment

From low figures of followers and interaction with our SM sites to a healthy growth

Support Rating

Always there and always helpful although the site is set out to be user friendly and performs well

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

Keep all your social media together in one place with posts shared across all formats at the push of a button. Excellent platform for designing social media content and sharing company updates and products. Less user-friendly for larger posts that don't convey across every SM platform leading to a small amount of editing that may detract from the original content.

I was asked to review Hootsuite so I did - it's worth it.

Software Version

Overall Satisfaction with Hootsuite