Item: Hootsuite
Rating: 7
Author: Verified User

Overall Satisfaction with Hootsuite

Use Cases and Deployment Scope

They just signed on to the Pro version of Hootsuite right before I started, so I ended up getting personal training for the social media team. The initial training was good, but it was a little lacking I believe when it came to the search section. For example, creating queries for hashtags for specific industries was not easy, and I never received the training needed to succeed in this area. The team did not use the program to its full potential which is frustrating.

Pros and Cons

Pros

Posting to all social channels at one time
The reports were very helpful
The analytics were great

Cons

Search queries
Not able to post on LinkedIn directly
Not able to figure out what was wrong with our program when it came to editing lists

Return on Investment

Hootsuite was extremely helpful in reporting social statistics
Need to be upfront about LinkedIn
You need to have a specific plan that includes ads which is not mentioned in the beginning

Alternatives Considered

HubSpot Marketing Hub

Hootsuite is easy to use, but if you need a comprehensive marketing/CRM platform, I would use Hubspot. I hear Hootsuite is cheaper, but it doesn't have what most marketing depts need for ads, content, social, and reporting in my view.

Support Rating

Since I wasn't a part of the initial training session, I had several questions, and our support team was exceptional. Their response time was fantastic. I was very impressed with the support dept.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Did implementation of Hootsuite go as expected?

I wasn't involved with the implementation phase

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

Hootsuite is beneficial because all your posts, video's and replies are all on our dashboard. Having several users is easy through Hootsuite. The company was new to using social media for the personal brand, and they couldn't get the flow needed to succeed. When you sign up for Hootsuite, they tell you that it is useable for all social platforms, but that isn't true I found. For example, if Hootsuite is used for business, one of the best social platforms is LinkedIn, so when we found out that Hootsuite couldn't support LinkedIn posts and reports, we were very disappointed we found.

Hootsuite Feature Ratings

Comments

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